HUNTR/X Makes Electrifying Debut at the 2025 Macy’s Thanksgiving Day Parade in New York City

New York City’s 2025 Macy’s Thanksgiving Day Parade delivered one unforgettable moment after another, but one of the most talked-about highlights came from HUNTR/X, the rising multimedia performance collective whose futuristic sound and bold visual identity have rapidly built a cult following.

EJAE, Audrey Nuna and REI AMI aka HUNTR/X bring 'KPop Demon Hunters' to the 2025  Macy's Thanksgiving Day parade with electrifying 'Golden' performance -  WATCH | - The Times of India

Taking over 34th Street with high-energy precision, HUNTR/X made their parade debut atop a custom-designed float inspired by digital architecture, neon cityscapes, and their signature cyber-aesthetic. The float featured towering LED panels, shifting holographic patterns, and pulsating light sequences that turned the Manhattan corridor into a living, breathing music installation.

A Performance That Turned Heads

As HUNTR/X launched into their hit track “Voltage Bloom,” the crowd erupted. Their performance fused electronic beats, live vocals, choreographed movement, and synchronized drone effects that hovered above the float—making them one of the most innovative acts ever featured in the long-running holiday tradition.

HUNTR/X Perform "Golden" for Thanksgiving Parade

Parade-goers described the moment as “a futuristic glitch in the middle of a classic American holiday,” while social media lit up instantly with clips tagging the group as the breakout act of the 2025 parade.

A New Era for Parade Entertainment

What made HUNTR/X’s appearance especially striking was how seamlessly they blended cutting-edge production with the warm, nostalgic atmosphere of Thanksgiving morning. At a parade historically dominated by Broadway ensembles and pop icons, their arrival hinted at a new direction—one where experimental art and mainstream celebration collide.

Golden' From 'KPop Demon Hunters' at Macy's Thanksgiving Day Parade

NBC hosts praised the group for “bringing a whole new generation into the parade” and “pushing live performance into the next decade.”

Fans and First-Timers Alike Took Notice

For longtime HUNTR/X fans, the spectacle was a thrilling expansion of the group’s visual universe. But for millions of home viewers tuning in across the country, this was their first introduction—and they were captivated. Google searches for the group spiked within minutes of the broadcast, and the performance quickly climbed to trending status on multiple platforms.

Macy's Thanksgiving Parade 2025: Labubu, Spider-Man, Toy Story floats and  balloons take over NYC | Photos

A Thanksgiving Moment to Remember

As confetti swirled through a crisp November breeze and the final chorus echoed down 6th Avenue, one thing became clear: HUNTR/X didn’t just appear in the Macy’s Thanksgiving Day Parade—they transformed it.

Macy's Thanksgiving Day Parade 2025 performances: Ciara, Huntr/X, more  stars - Yahoo News Canada

Their 2025 debut will undoubtedly be remembered as a landmark performance, setting a new bar for creativity, spectacle, and artistic innovation in one of America’s most beloved holiday events.