Mike Tirico Creates a Bombshell When Michael Jordan Officially Joins Covering the NBA on NBC and Peacock “That Guy Doesn’t Have the Expertise to Be on a TV Show”
The Greatest Joins the Game: When Michael Jordan Met the NBA on NBC
For decades, the phrase “NBA on NBC” conjured memories of iconic games, the unforgettable theme music, and legendary voices narrating the league’s greatest moments. When NBC announced it was returning as a broadcast partner, the basketball world buzzed with nostalgia and anticipation. But no one could have predicted the seismic shockwave that would hit the industry when Michael Jordan—the most celebrated basketball player of all time—was unveiled as the new face of NBA coverage on both NBC and Peacock.
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The news broke on a rainy Thursday morning in New York. NBC’s press release was brief but explosive: “Michael Jordan joins NBA on NBC and Peacock as lead analyst and commentator for the 2025-26 season.” Social media erupted. Fans cheered, skeptics questioned, and sports networks scrambled to respond. In Chicago, the old United Center banners seemed to flutter with new life.
Inside NBC’s gleaming studios at 30 Rockefeller Plaza, the mood was electric. Producers imagined sky-high ratings. Advertisers lined up. The network’s morning show led with the headline: “The GOAT Goes to TV.”
But as the euphoria settled, questions swirled. Michael Jordan, the player, was a legend. Michael Jordan, the executive, had been polarizing. But Michael Jordan, the broadcaster? No one had ever heard him break down a game for the public, let alone share a stage with seasoned hosts and analysts.
Mike Tirico, the respected play-by-play announcer and NBC’s sports anchor, felt the pressure more than anyone. For years, he had been the network’s steady hand, guiding viewers through Super Bowls, Olympics, and Sunday Night Football. Now, he was tasked with welcoming the greatest player in NBA history to his broadcast team.
The first production meeting was a spectacle. Jordan entered the conference room in a crisp suit, his presence as commanding as ever. Producers, writers, and executives rose to greet him. Tirico extended a hand; Jordan shook it with a measured smile.
“Welcome to the team, Mike,” Jordan said, his deep voice filling the room.
Tirico smiled back, but inside, he was uneasy. He’d spent his career earning credibility, mastering the nuances of live television, and respecting the craft. He knew that star athletes didn’t always translate to star broadcasters. He also knew that NBC was betting everything on Jordan’s name.
The first rehearsal was set for the following week. The plan: a mock halftime show, with Tirico as host, Jordan as lead analyst, and former NBA coach Becky Hammond as co-analyst. The script was simple—analyze a classic Bulls-Knicks playoff game from the 1990s.
The cameras rolled. Tirico opened with his trademark poise: “Welcome back to NBA on NBC. Joining me at the desk, six-time NBA champion Michael Jordan and former Coach of the Year Becky Hammond. Michael, let’s start with you—what did the Bulls do differently in the second half?”
Jordan leaned back, his gaze steely. “We just wanted it more,” he said. “That’s what it comes down to. You gotta want it.”
Tirico nodded, waiting for more. Silence hung in the air. Becky jumped in, breaking down the Bulls’ defensive adjustments, the Knicks’ pick-and-roll struggles, and the subtle coaching chess match. Tirico steered the conversation, but every time he tossed a question to Jordan, the answers were brief, sometimes cryptic.
After the rehearsal, the production team huddled. “He’s got presence,” one producer said. “But he’s not giving us analysis. He’s giving us legend talk.”
Tirico agreed. He admired Jordan’s mystique, but TV needed more than mystique. It needed insight, storytelling, and teamwork.
The next day, Tirico sat down with Jordan in a quiet corner of the studio.
“Mike, can I be honest?” Tirico began.
Jordan nodded, arms folded.

“You’re the greatest player ever. But TV’s a different game. The audience wants to know how you saw the floor, why you made certain decisions. They want to learn from you, not just hear about wanting it more.”
Jordan’s eyes narrowed, a hint of challenge in his expression. “You think I can’t do this?”
“I think you can,” Tirico replied, “but it’s not automatic. It takes work.”
Jordan smirked. “I never shied away from work.”
The next week, Jordan showed up early, notebook in hand. He watched tapes of Charles Barkley, Kenny Smith, and even Tony Romo breaking down NFL plays. He asked questions. He practiced in front of the camera, rehearsing answers with Tirico and Becky.
But as the official season launch approached, the pressure mounted. NBC’s marketing blitz was relentless: billboards, commercials, social media campaigns, all featuring Jordan’s silhouette, his championship rings, his iconic tongue-out drive to the basket. The message was clear: Michael Jordan wasn’t just joining the broadcast—he was the broadcast.
The night of the season opener arrived. The studio buzzed with nerves and excitement. Tirico, ever the professional, felt a knot in his stomach. He’d seen too many stars falter under the studio lights.
The broadcast opened with a sweeping shot of the set. Tirico welcomed viewers, then turned to Jordan.
“Michael, we’re finally here. NBA on NBC is back. What does this moment mean to you?”
Jordan smiled, the old charisma flickering. “It means basketball’s back where it belongs. And I’m excited to bring fans inside the game like never before.”
The first segment went smoothly. Jordan shared a story about facing Patrick Ewing in the playoffs, drawing laughs from the crew. Becky broke down a play, and Jordan chimed in with a sharp observation about footwork.
But midway through the show, the conversation turned to the current NBA. Tirico asked Jordan to analyze a young point guard’s performance.
Jordan hesitated, then said, “He’s got talent, but he’s not a killer. That’s what separates the good from the great.”
Tirico pressed. “What does he need to do to reach that next level?”
Jordan shrugged. “He needs to want it more.”
The segment ended. Social media lit up. Some fans loved Jordan’s no-nonsense approach. Others complained that he wasn’t offering real analysis.
Backstage, producers debated. “He’s not giving us enough,” one whispered. “He’s just repeating himself.”
The next morning, the sports world awoke to a bombshell. In an interview with a major sports blog, Tirico was quoted as saying:
“Michael’s the greatest player ever, but that doesn’t mean he has the expertise to be on a TV show. Broadcasting is a craft. It takes more than rings to break down a game for millions of viewers.”
The quote spread like wildfire. Headlines screamed: “Tirico Doubts Jordan’s TV Chops!” “Mike Tirico: ‘That Guy Doesn’t Have the Expertise to Be On a TV Show!’” The internet exploded with debate. Was Tirico right? Was he jealous? Was he protecting the integrity of the broadcast, or just protecting his turf?
Jordan, for his part, was livid. He called Tirico directly.
“You went to the press?” Jordan demanded.
“I answered a question honestly,” Tirico replied. “This job isn’t about ego. It’s about serving the fans.”
“You think I can’t serve the fans?” Jordan shot back.
“I think you can—if you respect the process,” Tirico said. “You worked your whole life to master basketball. Broadcasting’s the same. You have to put in the work.”
The tension spilled onto the set. The next show was icy. Tirico was professional, but distant. Jordan was terse, his answers clipped. Becky tried to mediate, but the chemistry was off.
NBC executives panicked. Ratings were high, but the drama threatened to overshadow the product. They called an emergency meeting with Tirico, Jordan, and the production team.
“Gentlemen,” the network president began, “this show is bigger than any one person. We need you both to work together. Michael, we brought you here because we believe in your voice. Mike, you’re the best in the business. But we can’t have this tension on air.”
Jordan spoke first. “I came here to win. I don’t want to embarrass myself or the network. But I’m not here to be second-guessed every night.”
Tirico nodded. “I respect what Michael brings. But I want the show to be great. That means pushing each other.”
Becky interjected. “You two are competitors. But this isn’t about winning or losing. It’s about making the game better for the fans.”
For the first time, Jordan and Tirico looked at each other, not as rivals, but as teammates.
The next week, the show returned. Tirico opened with a candid monologue.
“Last week, I said something that made headlines. I want to be clear: I have the utmost respect for Michael Jordan. But I also respect this craft, and I know how hard it is. Michael’s here because he wants to share his love of the game, and I’m here to help him do that.”
Jordan followed. “I’ve never backed down from a challenge. Broadcasting is new to me, but I’m learning. I want to give fans more than just stories—I want to give them insight. And I’m grateful to have teammates who push me to be better.”
The show changed. Tirico and Jordan found a rhythm. Tirico would tee up a play, Becky would break it down, and Jordan would add the perspective only a champion could provide. Sometimes they disagreed, but the tension became chemistry.
Fans noticed. Ratings soared. The network’s gamble paid off. Jordan’s analysis grew sharper, more detailed. Tirico learned to let Jordan’s charisma shine, while guiding the conversation with his steady hand.
By midseason, “NBA on NBC” was must-see TV. The chemistry between Tirico, Jordan, and Becky was electric. The show became known for its honesty, its passion, and its willingness to embrace both the old and the new.
In the end, the bombshell Tirico dropped wasn’t a wedge—it was a catalyst. It forced greatness to meet preparation, and ego to meet humility. And in doing so, it created something unforgettable: a broadcast team worthy of the game they loved.
As the playoffs approached, Tirico closed a show with a smile.
“Michael, you’ve come a long way.”
Jordan grinned. “That’s what happens when you want it more.”
The studio erupted in laughter. The greatest had joined the game—and, together, they’d made history.
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