The Battle for Social Media Supremacy: Elon Musk’s X vs Mark Zuckerberg’s Threads

The world of social media is heating up, with billionaires Elon Musk and Mark Zuckerberg engaging in a fierce competition for dominance. Musk’s X (formerly Twitter) and Zuckerberg’s Threads are vying for users’ attention, with Threads gaining ground on mobile daily active users.
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The Rise of Threads

Threads has made a significant impact since its launch in July 2023, quickly gaining over 350 million registered users. According to recent metrics, Threads had 115.1 million daily active users on mobile in June, up 127.8% year-over-year. This growth has brought Threads closer to X, which had 132 million daily active users on mobile in June, down 15.2% year-over-year ¹.

The Cage Fight Saga Continues

The rivalry between Musk and Zuckerberg has taken a dramatic turn, with both billionaires previously suggesting a cage fight. Musk recently reignited the feud, saying he’d fight Zuckerberg “any place, any time, any rules”. Zuckerberg responded with a dash of humor, questioning if they’re “really doing this again”.

Web Traffic and Usage

While Threads is gaining ground on mobile, X still dominates in web traffic:

X’s Daily Web Visits: 145.8 million in June

Threads’ Daily Web Visits: 6.9 million in June

The Billionaire Battle

As the two richest people in the world, Musk and Zuckerberg are locked in a battle for social media supremacy. Musk’s net worth has declined by $83.9 billion year-to-date, while Zuckerberg’s wealth has increased by $46.9 billion.

Future Prospects

The competition between X and Threads will likely intensify, with both platforms seeking to increase user engagement and monetization opportunities. Threads’ integration with Instagram and its cross-platform capabilities give it a unique advantage. However, X’s strong web traffic and user base make it a formidable opponent.

Expert Opinions

Industry experts believe that Threads has the potential to become a significant player in the social media landscape. According to Prasit Kunanuphanchai, Head of Brand & Digital Planning at BBDO Bangkok, “Threads can become a real competitor to X in the long term, especially with its cross-platform advantages.”

Conclusion

The battle between X and Threads is far from over. As both platforms continue to evolve and innovate, users can expect to see new features and improvements. Ultimately, the winner will depend on which platform can better meet the needs of its users and provide a more engaging experience.

In the midst of this competition, one thing is certain: the social media landscape is changing, and both X and Threads are vying for dominance. Will Threads continue to gain ground, or will X maintain its lead? Only time will tell ² ¹.