Megyn Kelly Reveals Erika Kirk Was Shaken by Jezebel’s Article About Placing a ‘Curse’ on Charlie Kirk

A new segment on “The Megyn Kelly Show” has added a bizarre twist to the ongoing swirl of stories about Charlie and Erika Kirk. On her popular SiriusXM program, Kelly told listeners that Erika confided to friends she was “shaken and unsettled” after reading a recent Jezebel article that jokingly described “placing a curse” on Charlie Kirk.

The Jezebel piece, which appeared in the outlet’s culture section last week, was framed as satirical commentary on the proliferation of “witch-tok” memes and political hex jokes circulating online. The article did not actually claim to have performed any ritual; instead it riffed on the internet trope of “casting spells” on public figures. But clips of the story, stripped of context, quickly spread across X and TikTok with captions like “Leftist site curses Charlie Kirk” and “Jezebel goes witchcraft on TPUSA founder.”

According to Kelly, Erika initially brushed off the memes but later told friends she found the tone “disturbing” and “targeted.” On her show, Kelly said, “From what I’ve been told, Erika sees this as a reflection of how dehumanized public people have become — where even a tongue-in-cheek article can feel like an attack on your family.” Kelly added that Erika has not spoken publicly about the piece and that her comments were relayed through intermediaries.

Right-wing commentators quickly seized on Kelly’s remarks to accuse Jezebel of “normalizing harassment.” Several blogs ran with headlines claiming the outlet had “cursed” Charlie Kirk, despite the article’s clearly satirical framing. Jezebel’s editors responded on social media by clarifying that no literal hex was attempted, calling the piece “a tongue-in-cheek look at online rituals, not an actual spell.”

For Erika Kirk, the incident illustrates the strange terrain of 2025’s online culture, where jokes, satire, and conspiracy blur together. Supporters praised her for taking the issue seriously, pointing to the long history of religious people being uncomfortable with occult imagery. Critics countered that the Kirks are simply using outrage to score political points and distract from other controversies.

Kelly’s decision to highlight the story also raised eyebrows among media watchers. By amplifying a fringe meme, she arguably gave it new life, drawing fresh attention to a piece that had initially been seen as just another snarky culture-blog post. Still, the episode speaks to the larger ecosystem of clickbait and cross-platform amplification that now defines American media.

As of now, Charlie Kirk has not commented on the Jezebel article or Kelly’s claims about his wife’s reaction. Erika remains silent on her own channels, posting only a Bible verse on Instagram Stories about “guarding your heart.” Whether the “curse” meme fades or becomes another talking point in the Kirks’ ongoing media battles remains to be seen.