Jason Kelce announces America First business move amid Donald Trump’s trade war

Jason Kelce is launching a new clothing line where items will be produced and manufactured entirely in the United States amid Donald Trump‘s ongoing trade war.

The Philadelphia Eagles hero has insisted there is no underlying political statement behind his move, amid the President’s tariff rollout on trade that has sent shockwaves throughout the global economy.

Announcing the news on X, Kelce said: ‘Been a long process, but proud to be a part of something that supports our communities and US manufacturing.’

He expanded on his position in a New York Times interview, which says that the most satisying part of the move for Kelce is that the clothing is completely made in America.

‘I have no issues with global trade whatsoever,’ the Super Bowl winner, 37, said.

‘I don’t think there’s any type of statement trying to be made other than, “Listen, there’s some really awesome reasons to support homegrown American businesses and local businesses”.

Businesses are investing in American-made products amid Donald Trump’s tariffs plan

‘I grew up going into steel mills with my father. So, the concept of American workers making things was something that was ingrained early. And I just always gravitated toward it.’

Kelce’s brand, Underdog, is collaborating with American Giant, a San Francisco-based manufacturer for the items, which Kelce has apparently designed for ‘burlier’ customers.

The older Kelce brother hasn’t ever announced his own political allegiances but his wife, Kylie, has said her views ‘aggressively lean’ to the left.

Younger brother Travis was also silent during the run-up to last year’s election. He lives in Kansas City, where the state of Missouri voted Republican, but girlfriend Taylor Swift went public with her support the Democrats and Kamala Harris.

At the time, Swift’s endorsement sparked an angry response from Donald Trump. He posted on Truth Social: ‘I HATE TAYLOR SWIFT!!!!’

While it might be hard to imagine Kelce voting for someone who said that about his partner, he was diplomatic when it emerged that Trump was going to watch him play at the Super Bowl in February.

‘It’s awesome,’ Kelce said, after it came out that Trump was attending the game. ‘It’s a great honor, I think no matter who the President is.

‘I’m excited because it’s the biggest game of my life and having the President there, it’s the best country in the world so it’s pretty cool.’

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Jason hasn’t ever revealed his political views but wife Kylye says she’s ‘aggressively’ left

Travis Kelce speaks out about his retirement decision for the first time

Thursday’s announcement from Jason represents another big business move following his retirement from the NFL after 13 seasons last year.

He now works as an NFL analyst for ESPN, while his New Heights podcast with brother Travis goes from strength-to-strength. Last year, they signed a $100million deal to keep producing episodes.

And at the start of April, Jason and Kylie welcomed their fourth baby – a fourth daughter, Finnley Anne.