OF COURSE, Caitlin Clark Effect Includes CALLING SHOTS — and Sophie Cunningham Approves

The “Caitlin Clark Effect” isn’t just about ticket sales, viewership spikes, or jersey sellouts — it’s about power. Real, undeniable influence. And as the Indiana Fever’s rookie phenom continues to shake up the WNBA landscape, even her peers are acknowledging that Caitlin Clark is calling the shots both on and off the court.

Sources close to the team reveal that Clark’s impact extends far beyond her stats. Her ability to draw national attention, sway media narratives, and reshape how the league operates has become impossible to ignore. The Fever’s offensive schemes, promotional strategies, and even player rotations have all subtly adjusted to maximize what Clark brings to the table. And it’s not just analysts who see it — players like Sophie Cunningham are openly approving.

Cunningham, known for her outspoken confidence and edge, reportedly praised Clark’s assertiveness in taking control of her role and her visibility. “She’s changing things,” Cunningham said in a post-game chat with reporters. “When you bring in someone who moves numbers, brings fans, and plays with that level of confidence, you’d be crazy not to let her lead the way.”

Clark’s rise has inevitably created tension in some corners of the league, especially among veterans who aren’t used to a rookie commanding this level of attention. Yet, Cunningham’s endorsement highlights a growing sentiment: Clark isn’t just another player — she’s a catalyst. Her ability to balance humility with leadership has earned respect even from opponents.

Behind the scenes, league insiders claim that the WNBA is already pivoting marketing strategies around her name, ensuring that every broadcast, highlight reel, and fan experience keeps her front and center. From locker room dynamics to TV deals, Clark’s presence is rewriting what it means to be a modern WNBA superstar.

Sophie Cunningham’s approval is symbolic — a recognition from one of the league’s fiercest competitors that the Caitlin Clark Era has officially begun. And make no mistake, Clark isn’t just playing the game anymore. She’s shaping it.