Tana Mongeau’s Party Confrontation Goes Viral: Brooke vs. BB and the Boat That Sank Their Friendship

When it comes to influencer friendships, the public rarely sees the backstage turbulence. But in the world of Tana Mongeau, the drama is front and center—raw, messy, and unfolding in real time. Over the past few months, a cascade of broken alliances, podcast endings, party confrontations, and brand repositioning has painted a picture of a friendship network under strain. What began as part of her “brand safe” era has turned into one of the more compelling influencer sagas of the moment.

A Network of Friends, Allies, and Tensions

Tana has long stood at the center of a close-knit circle that includes Brooke Schofield, BB, Paige and others. Together they lived the influencer lifestyle: parties, travel, brand deals, podcast episodes. But when Brooke and BB began feuding, when Tana’s podcast with Brooke ended, and when Tana aligned closely with partner-in-crime Trisha Paytas, it became clear that this was more than friend drama—it was a shift in alliance and brand.

One source noted Brooke’s recent comment on their friendship:

“While Cancelled was going on … I’d say 40 to 50 percent of the time it was true. We did not get along. We butt heads about everything.” E! Online
That kind of candor is rarely seen publicly and gives a view into just how fraught things had become.

The End of Cancelled and What It Signalled

Tana and Brooke launched their podcast, Cancelled, together in mid-2021. The show blended celebrity gossip, influencer culture commentary, and candid discussion of their personal lives. But by June of 2025 (or thereabouts) the podcast ended. While the official reason may have been creative differences or desire to move on, many believe the termination had deeper roots in relational breakdowns, brand concerns, and shifting loyalties.

Brooke publicly reflected:

“I feel so much better about our relationship.” E! Online
She admitted that business partnership with a friend had become toxic, which may have been the underlying catalyst for the dissolution of their podcast.

Tana’s “Brand Safe” Re-Era

Around the same time, Tana began speaking about entering a “brand safe era.” She emphasized that she was partnering with major brands, refining her public image, and choosing her alliances carefully. For someone whose early fame was punctuated by wild antics and headline-making stunts, this shift was both strategic and necessary.

And yet—even while proclaiming repositioning—she didn’t shy from drama. At one of her brand-event parties (such as the Tarte launch), she posted a vlog where BB and Brooke confronted each other, capturing awkward tension, raised voices, and awkward glances. That footage was titled: “Brooke and BB fist fought at my Tarte launch, not clickbait.” The phrase alone signals the level of spectacle involved.

The Triangle: Tana, Brooke, and BB

The dynamic between Brooke and BB had been building for months. BB, for a time, was Brooke’s assistant on tour; she allegedly wanted a boat and felt BB had mis-handled the booking. Tana, for her part, ended up booking a boat with BB and her crew, fueling Brooke’s resentment. On her podcast Brooke admitted the boat fiasco left her feeling frustrated and exposed.

BB and Tana remained friendly, even though Brooke and BB’s relationship deteriorated. This put Tana in the awkward middle: aligned publicly with both, navigating brand obligations, and filming while the tensions mounted. The fact that she invited both Brooke and BB to the same party—knowing their history—speaks volumes about either her confidence in control or her willingness to stoke drama.

At the party, BB reportedly told Brooke’s friend Amari:

“You weren’t even there.”
This comment referenced a podcast discussion in which BB had weighed in on Brooke’s issues despite being a “tour assistant” who allegedly didn’t witness the events. That further confirmed for many that the boat drama was the real flashpoint.

Enter Trisha Paytas and the Unwell Network Ambitions

Simultaneously, Tana began posting publicly with Trisha Paytas—a former podcast partner herself—signaling a new chapter. The two donned merch from Unwell Network and teased that they wanted to join the network. Tana captioned an Instagram story: “Us, the most nonchalant people ever campaigning to get bought by Unwell.” And Unwell founder Alex Cooper reposted with a simple: “Is it time?”

That move functioned on many levels: setting up brand-currency, showing alignment with a major platform, and distancing Tana from the old podcast era. In a sense, the Tana + Trisha collaboration becomes the next big chapter—and Brooke is conspicuously less involved.

The TikTok and Vlog Era—Drama in Real Time

What makes this saga particularly compelling is its transparency. Tana filmed the party confrontation, uploaded a vlog, teased Unwell negotiations, posted TikToks about “manifesting” their network deal, and dressed with Trisha in matching costumes for Halloween. There’s very little off camera these days.

Yet, audiences are noting the tension: Brooke, left somewhat out of Tana’s new era, seems to be struggling to recast herself post-podcast and pre-new alignment. Some fans empathize with her, believing she may have been sidelined as Tana moved on, brand-wise and friendship-wise.

Brand Impact, Public Perception & Loyalty Shift

For influencers like Tana, friendship drama isn’t just personal—it’s brand impact. The sooner she declared herself “brand safe,” aligned with major companies like Tarte, and publicly filtered her friendships, the clearer the pivot became. Meanwhile, Brooke’s cancellation controversies, drama-heavy past and perceived ties to messier content may have contributed to her being “less brand safe” in Tana’s eyes.

Yet Tana still invites drama into her world. She needed content for her vlog, she needed real-time conflict, and the Brooke-BB encounter delivered. So the question emerges: is Tana orchestrating drama to feed content, or is the drama genuine and she simply filming the fallout?

What It Means for Their Friendship Going Forward

Brooke has stated the friendship is “in a very good place,” but she acknowledges the business side of the relationship was sour:

“It became more of an us against them than an us against each other.” E! Online
In other words, the podcast and brand-machine may have fractured what started as two friends doing a show together.

For Tana, the transition seems clear: from wild brand-agnostic influencer to calculated brand collaborator. Trisha joins as a partner in that transition. Brooke, once part of that ride, may now be considered past chapter.

Final Thoughts

The Tana Mongeau-Brooke Schofield-BB-Trisha Paytas saga provides a window into influencer friendships under pressure, where friendship meets brand, loyalty meets spectacle, and endings pave the way for new beginnings. Tana’s pivot to brand safety and her public embracing of new partnerships suggest she is rewriting her narrative—and part of that rewriting involves realigning the friendships she carries into the future.

Whether this is genuine healing, strategic content, or a mixture of both, one thing is certain: the drama is far from quiet—and for Tana, it may just be the cost of evolving.