Things Get Worse for Influencer After Mocking Charlie Kirk’s Death

What started as a poorly timed joke has quickly spiraled into a full-blown scandal for controversial social media influencer Camilla Reeves, known online as @CamiClout. The 23-year-old TikTok star is now facing massive backlash after posting a video mocking the assassination of conservative commentator Charlie Kirk, who was shot and killed during a university event just days ago.

In the now-deleted video, Camilla is seen dancing to Queen’s “Another One Bites the Dust” while sipping an iced latte, with the caption:

“RIP Charlie Kirk 💅 (but not really).”

Within hours, the clip went viral — but not in the way she intended. What followed was a wave of public outrage, dropped brand deals, and even threats of legal action from Kirk’s supporters and family.

A Career in Freefall

Reeves, who made her name through beauty content and unfiltered commentary, has often leaned into controversy to fuel her brand. But this time, it appears she crossed a line that even her most loyal fans couldn’t ignore.

As the backlash intensified, major sponsors began cutting ties. GlamoGlow, FitBear Supplements, and Frizzé Hair — all of which had partnerships with Reeves — announced they had terminated their deals within 24 hours of the video going viral.

In an official statement, GlamoGlow wrote:

“We do not support or condone content that celebrates or mocks the death of any individual. Our values are rooted in empathy and respect.”

Reeves attempted to defend herself with a follow-up post, claiming her video was “satirical” and meant to “critique political extremism,” but the damage was already done.

The Family Speaks Out

Perhaps the most devastating blow came from Charlie Kirk’s sister, who responded directly on X (formerly Twitter):

“We just buried my brother, and this is what we see online. You don’t have to agree with his politics, but laughing at his death? That’s not activism. That’s cruelty.”

Her tweet received over 5 million likes and was shared by high-profile political figures across the spectrum. Many influencers who had once collaborated with Reeves began quietly unfollowing her or publicly denouncing the video.

Legal Pressure Mounts

While Camilla has not been charged with anything, sources close to the Kirk family say legal options are being considered — including a civil lawsuit for emotional distress.

Media attorney Dana Koenig told reporters:

“While she didn’t commit a crime, using someone’s real-world death for personal gain or social clout can absolutely lead to civil consequences, especially if the content is monetized.”

Reeves has since gone silent on TikTok, though her Instagram remains active. In one recent story, she wrote simply:

“I said what I said. Don’t like it? Keep scrolling.”

https://www.youtube.com/watch?v=YMuVpAkPhVY

Conclusion

What was meant as a shocking, edgy joke has now become a symbol of how quickly the internet — and public sympathy — can turn. Camilla Reeves is learning the hard way that mocking tragedy comes with a price, and this time, the internet isn’t laughing.