Harley-Davidson Shocks Minnesota by Signing Groundbreaking Personal Sponsorship Deal with Philadelphia Eagles QB Jalen Hurts

In a move that has stunned both sports and business communities, Harley-Davidson has announced an unprecedented personal sponsorship deal with Philadelphia Eagles quarterback Jalen Hurts, unveiling a partnership that promises to make a lasting impact in Minnesota and beyond.

 

 

The Deal

Launched under the “Built in Minnesota, Built to Last” campaign, the deal includes a unique package for Hurts: free custom Harley-Davidson motorcycles crafted in Minnesota and an annual $3 million fund dedicated to supporting youth initiatives throughout the Minneapolis–St. Paul area. The partnership is the first of its kind for Harley-Davidson, blending the worlds of professional football, iconic motorcycles, and community service.

Why Jalen Hurts?

Harley-Davidson executives explained that Hurts was chosen not only for his athletic prowess and leadership on the field but also for his commitment to inspiring young people. “Jalen embodies the spirit of resilience and determination that Harley-Davidson stands for,” said CEO Jochen Zeitz. “This partnership is about more than bikes—it’s about building a legacy and empowering the next generation.”

Hurts, known for his charitable work and motivational presence, expressed excitement about the collaboration. “I’m honored to join Harley-Davidson in this mission,” he said. “Minnesota has a rich history of craftsmanship and community, and I’m excited to help support local youth and give back.”

Impact on the Community

The $3 million annual fund will be distributed to various youth programs, including sports leagues, educational initiatives, and mentorship opportunities. Harley-Davidson will work closely with local organizations to identify areas of greatest need, ensuring the funds make a tangible difference in the lives of young Minnesotans.

Already, local leaders have praised the initiative. “This is a game-changer for our community,” said Minneapolis youth coordinator Lisa Nguyen. “Having someone like Jalen Hurts involved will inspire kids to dream bigger and work harder.”

Custom Bikes and Fan Reactions

As part of the sponsorship, Hurts will receive a series of custom Harley-Davidson motorcycles, each designed by Minnesota artisans to reflect both the Eagles’ spirit and local heritage. The first bike, unveiled at a special event in downtown Minneapolis, features green and silver accents, the Eagles logo, and a tribute to Minnesota’s lakes and forests.

Fans have responded with overwhelming enthusiasm, flooding social media with messages of support. Many say that Eagles pride has never felt stronger in Minnesota, and some have even started organizing motorcycle rallies to celebrate the partnership.

The “Built in Minnesota, Built to Last” Campaign

Harley-Davidson’s campaign aims to highlight the company’s deep roots in Minnesota, emphasizing quality, durability, and local pride. By partnering with Hurts, the brand hopes to attract a new generation of riders and community advocates.

“This isn’t just about selling motorcycles,” Zeitz explained. “It’s about investing in people and showing what makes Minnesota—and Harley-Davidson—truly special.”

Looking Ahead

With the partnership now underway, both Harley-Davidson and Jalen Hurts are committed to making a lasting difference. The first round of youth grants is expected to be announced in the coming months, and fans can look forward to seeing Hurts on his custom bikes at community events across Minneapolis–St. Paul.

As the news continues to ripple through both sports and local circles, one thing is clear: this groundbreaking deal has brought new energy, hope, and pride to Minnesota.